BUSINESS DEVELOPMENT CONSULTING FOR PROFESSIONAL SERVICES
CHALLENGES FOR PROFESSIONAL SERVICES BUSINESS DEVELOPMENT
You're responsible for much more than business development - you need to automate process to optimize efficieny.
Deal values are relatively high and sales cycles are relatively long. You deal with multiple people in the sales process.
It's essential to have a focused approach so that you use limited resources on the highest value opportunities.
You need to be nimble to maximize revenue generation - we recommend a 90-day build, measure, and learn cycle.
HOW WE HELP
We deﬁne the types of organizations you will target and the people who are involved in the process to buy your services. We deﬁne how they buy your services and what is important to them.
- Ideal Customer Profiles
- Customer Buying Process
- Buyer Personas
- Keywords and SEO
We develop strategies and tactics to generate leads In your target markets and convert them to customers.
- Website conversion paths
- Lead qualiﬁcation
- Lead nurturing
- Lead capture strategy
- Outbound lead generation strategy
- Document marketing channels and sales process
We develop strategies to create and promote content to reach your target buyers.
- Value statement development
- Content marketing strategy
- Content promotion
We deﬁne KPIs and create SMART goals to measure success and efﬁciently allocate resources to high-percentage growth opportunities.
- SMART goal development
- Data consolidation
- Dashboard creation
- Monthly data review and analysis
We automate sales and marketing processes using the HubSpot Growth Stack.
- CRM implementation and design
- Automation of sales and marketing processes
- HubSpot implementation and training
- Custom dashboards to monitor performance
THE SEVEN ESSENTIAL ELEMENTS OF A WINNING BUSINESS DEVELOPMENT PLAN
The foundation of a successful business development process is a well-grounded strategy. Here is our even-step process to creating a strategy that gets results.
FIVE SMART GOALS FOR BUSINESS DEVELOPMENT
It's important to set SMART goals for business development to measure success. Here are 5 examples of SMART goals you can set for business development.