BUSINESS DEVELOPMENT CONSULTING FOR PROFESSIONAL SERVICES
CHALLENGES FOR PROFESSIONAL SERVICES BUSINESS DEVELOPMENT
You're responsible for much more than business development - you need to automate process to optimize efficieny.
Deal values are relatively high and sales cycles are relatively long. You deal with multiple people in the sales process.
It's essential to have a focused approach so that you use limited resources on the highest value opportunities.
You need to be nimble to maximize revenue generation - we recommend a 90-day build, measure, and learn cycle.
HOW WE HELP
DEFININING TARGET MARKETS
We define the types of organizations you will target and the people who are involved in the process to buy your services. We define how they buy your services and what is important to them.
Ideal Customer Profiles
Customer Buying Process
Buyer Personas
Keywords and SEO
LEAD GENERATION AND CAPTURE
We develop strategies and tactics to generate leads In your target markets and convert them to customers.
Website conversion paths
Lead qualification
Lead nurturing
Lead capture strategy
Outbound lead generation strategy
Document marketing channels and sales process
CONTENT STRATEGY
We develop strategies to create and promote content to reach your target buyers.
Value statement development
Content marketing strategy
Content promotion
DATA ANALYTICS
We define KPIs and create SMART goals to measure success and efficiently allocate resources to high-percentage growth opportunities.
SMART goal development
Data consolidation
Dashboard creation
Monthly data review and analysis
TECHNOLOGY AND PROCESS AUTOMATION
We automate sales and marketing processes using the HubSpot Growth Stack.
CRM implementation and design
Automation of sales and marketing processes
HubSpot implementation and training
Custom dashboards to monitor performance
THE SEVEN ESSENTIAL ELEMENTS OF A WINNING BUSINESS DEVELOPMENT PLAN
The foundation of a successful business development process is a well-grounded strategy. Here is our even-step process to creating a strategy that gets results.
It's important to set SMART goals for business development to measure success. Here are 5 examples of SMART goals you can set for business development.
